Behind the Scenes: Shooting the new Hugs & Co. Collection

The Hugs & Co. team are ready to drop the all new collection of espadrilles for men and women this week. The campaign shoot centres around a fresh aesthetic, tonal colour pallets and the ultimate luxury espadrille designed by Hugs & Co. Creative direction from Benjie Davis and the keen eye of photographer Alex Bladen met on this shoot to bring life to the latest offering from the British footwear brand. 

The all new unique take on the espadrille style features the signature sustainable upcycled car tyre sole designed by Hugs & Co. This time combined with a cork midsole and hand cut and stitched soft suede. 

The campaign will feature a curated selection of looks to inspire the wearer. Sharp suiting, dressed down weekend wear and summer resort fashion all blend effortlessly with this new collection of espadrilles. A highly versatile style with all the hallmarks of the luxury Hugs & Co. footwear company.